Sherwin Williams Pure White

Is it the right paint  for your home?


This color is a clean, fresh, crisp white paint color

Undertones of Pure White

Pure White has a little bit of black to soften it and just a wee bit of yellow to warm it up.

LRV of Pure White

Pure White has an LRV of 84

LRV = Light Reflective Value

Extra White reads cooler and sharper than Pure White does. In certain lights (like Northern light), it can look too cool – even icy – compared to Pure White. Extra White will give a crisp, modern look to any room.


Extra White vs Pure White

Snowbound is just a tad darker than Pure White, and its gray undertones will make it read slightly cooler. As a result, Pure White will look brighter, crisper, and warmer than Snowbound.

Snowbound vs Pure White

At an LRV ( Light Reflective Value) of 91.7, Simply White is white. It’s a bright, very light white that doesn’t look stark yet it is brighter than Pure White.

Simply White vs Pure White

You can probably tell from those swatches that Ben Moore’s version of “Pure White” leans way cool, while Sherwin Williams decided their Pure White would lean warmer. Both are VERY light and bright shades though, for sure.

BM Pure White vs SW Pure White

Tip: As a self-proclaimed “frugalista”, I recommend buying a few paint samples of your top choices and using them to paint your swatches. It’s so much cheaper than buying gallons of paint!

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